Monday, September 14, 2009

Jay Leno's New Show Last-Ditch Gamble for NBC

300Jay Leno's New Comedy-Variety Show Airs Tonight

Hot news-The eyes of the entire tv industry and people of the world will be watching Jay Leno tonight when he begins his new primetime comedy-Variety Show Airs.
"The Jay Leno Show" is a huge gamble for NBC, which is turning over an entire hour of primetime entertainment, five days a week, for the next two years to one person.



The show will start with a fast opening sequence followed by Leno's monologue, NBC says. It will include comedy correspondents (D.L. Hughley will report on politics from Washington), a celebrity guest (Monday is Jerry Seinfeld) and a musical segment, which will sometimes feature multiple acts performing together (Jay-Z, Kanye West and Rihanna will perform Monday).
But NBC appears to be downplaying the risk of the new show's five-day primetime format by lowering the bar on everything from advertising rates to claiming victory ahead of tonight's 10 p.m. launch.

"We are beyond pleased with the ad performance for "The Jay Leno Show" and are eagerly awaiting the show's premiere on Monday," an NBC spokeswoman said in a statement to ABCNews.com.

Even Leno has tried to downplay the hype preceding the show.

"It's just a comedy show," he told critics during a conference call Tuesday.

Asked if he thinks his show is the future of television, as Time magazine suggested on its recent cover story on Leno, the comedian laughed.


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